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What Is a Virtual Tour?

14 May 2021

#virtual tour

Understanding Virtual Tours

A virtual tour 360 is defined as a collection of panoramic images that are played in sequence to give an impression of a video. Sound, text effects, and floor plans are used to create a more dramatic feel of the tour. All these elements come together to create a realistic representation of the result.

Multiple methods and techniques are at your disposal to create 3D virtual tours. The main purpose of such tours is to enhance the customer experience and depict images from different scales and points of view. Giving a broader view of things, these tours come with flexible access and can be altered according to the user's demand.

Industries Relying on Virtual Tours

Real Estate

Virtual tours allow clients to view a home in detail without paying a visit. Saving the hassle of providing in-person home tours, an interactive virtual tour can help a potential buyer to decide whether the home is suitable for him or not. The virtual tour architecture lets the construction companies present possible pros and cons to home buyers.


It is common for tourists to get to know the place before they spend thousands of dollars visiting it. Through virtual tours, travelers get to know about the local hotels, prominent tourist attractions, and famous restaurants in a particular city. Quite often, these tours are with narrations to provide a detailed insight to the tourists.

Educational Institutions

Even the most prestigious educational institutions like Harvard and Stanford offer virtual tours. Private schools and universities rely on virtual tours to let the students and parents know about the campus. They can check the classrooms, library, and other facilities provided by the school administration through these tours.

Advantages of Virtual Tours

Increased Exposure

Virtual tours are interesting! That is why most potential buyers like to see them before making a decision. While buying a new property, a virtual tour can give you detailed information that is enough to make a choice. By using interactive virtual tours, you are out there in the market and more visible to the clients.

Freedom and Flexibility

Through virtual tours, you have more freedom and flexibility. There is no need to set a meeting and take time out of your schedule to actually visit the place. Whenever you have time, you need to get on your smart device and you can get all the details regarding the listing.

Cost Saving

Without having to arrange a proper meeting where the client can view the listing, all you need to do is provide a virtual tour architecture of the property. If you have access to a smart device or computer and a good internet connection, the total cost of the virtual trip will be far less than any physical trip.

The Bottom Line

The key to creating a good virtual tour is to integrate diverse data types into it. It is such a marketing tool that can accurately depict your design and conveniently boost your sales. 3D virtual tours are beneficial for businesses that need growth and want to build trust with potential clients.

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