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What is Augmented Reality?

1 June

#ar

Augmented reality has moved beyond gaming and movies and has become an integral part of many mainstream industries. It is now one of the biggest technology trends and is being adopted in manufacturing, telecommunications, healthcare, retail, logistics, utilities, and even real estate.

If we explain it in simple words, augmented reality is an enhanced version of the physical world achieved through various technological elements. The trend is catching pace in companies that are looking for endless business opportunities. It is set to get bigger as AR-equipped smartphones and other devices become accessible around the globe.

Here’s how it has become a game-changer in the real estate industry:

Enhanced Product Representation

Realtors are always looking for better ways to get the buyer like any property. As compared to photos, videos, or simple text, AR technology works wonders as it gives a clear view of the end product to potential customers. It provides better representation in complex structures and allows accurate visualization of large buildings. Through the AR apps, users can adjust the surroundings, rotate the building, move furniture, change décor elements, and zoom in to look for details.

Improved Customer Engagement

Various field studies have proved that AR for houses and other real estate projects grabs the interest of the customers and gets them more involved. The convenience and functionality it brings to the customers’ experience are what keeps them hooked. It is not limited to viewing 3D visualization, but the users can customize it according to their choice. The ease of use and the entertainment factor improve the chance of converting potential customers into real ones.

Saving Time and Resources

Prospective buyers can choose to skip viewing the property in real life when AR technology lets them experience it through their smartphones. There is no denying that some clients always choose an in-person visit before making a decision, but AR significantly lowers the number of exploratory visits. AR for apartments or homes doesn’t require the clients to have high-end technological devices, but they can get a wholesome experience through their smartphones, giving you an edge in competition.

Competitive Marketing Tools

How to demonstrate the final look of a home still in the construction phase? How do you convince a customer that the rooms are as spacious as they would like them to be? Because human emotions are involved, marketing in real estate becomes tricky. Augmented reality brings innovative tools in advertising, grabbing peoples’ attention because they are new and entertaining. Interactive online catalogs can be created using AR, and AR apps can be integrated with Play Store and App Store.

The Bottom Line

It is not an understatement to say that augmented reality has changed the real estate industry for good. It has increased business opportunities for the realtors and provided ease in reaching potential customers. The beauty of AR is that it lets clients dig into the details by creating a replica of the physical spaces.

It lets the realtors quantify the engagement by analyzing the information revealed through augmented reality. This information includes the number of people interacting with the property and how long they have viewed the listing. The data lets them improvise their listings by opting for strategies that garner positive responses from the clients.

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