This project was a cornerstone of a vast virtual showhouse, orchestrated in collaboration with the influencer marketing agency, Embello. This pioneering showhouse brought together 12 distinguished designers, each responsible for crafting a distinct segment of the house.
Our contribution as a 3D visualization studio was pivotal in translating each designer's distinct vision into reality and constructing a virtual showroom that effectively showcased our sponsors' products. Virtual showrooms are becoming a pivotal trend in the industry, providing immersive and interactive experiences that captivate and engage customers in today's digital landscape. Below is an extensive list of features of our Virtual Showroom:
- Product pop-ups
- Info pop-ups
- Floor-plan view
- Featured product list view
- Info pop-ups
- Custom Branding
Today we’ll talk about the exterior of this house, designed by Will Taylor
Will Taylor, a renowned content creator, television personality, product designer, and author of two best-sellers of books ("Dream Decor" and "Bright Bazaar: Embracing Color For Make-You-Smile Style"), has been captivating millions daily since 2009 with his unique 'make-you-smile style' in home, fashion, and travel.
Phase #1: Material Collection and Design Concept
Embarking on this project was always thrilling, and the anticipation of the next set of materials from the designer was exciting.
Our 3D rendering process initiates with a thorough analysis of the materials provided by designers, including renderings markup, mood boards, or landscape plans.
This design is a harmonious blend of Mediterranean charm and Californian garden elegance, showcasing layered plantings, gravel, reclaimed brick, and a mix of European-inspired and relaxed Californian furnishings.
Phase #2: 3D Exterior Rendering
Armed with our expertise in creating breathtaking visuals, we embarked on developing a 3D exterior visualization that encapsulates the elegance and intricacy of this landscape.
We employed advanced 3D modeling techniques to meticulously design and position every element, from lush trees to intricate stone pathways. The outcome was a highly detailed and accurate rendering of the exterior landscape, complete with precise color matching, lighting, and shadow effects.
Phase #3: 3D Virtual Showroom
The culmination of our process involved creating an expansive virtual tour of the exterior. Utilizing cutting-edge software and high-resolution imagery, we crafted a seamless experience that offers viewers a comprehensive and immersive view of the home's facade from various perspectives. And makes it possible to see the characteristics of a particular product, go to the store’s website, see the full list of used products in the room and simply receive aesthetic pleasure from the beauty of this tour.
The end result is a breathtaking virtual showroom that beautifully encapsulates the essence of the Living by Design Showhouse, a testament to our team's unwavering commitment and exceptional skills.
To see the amazing results of our work, click the button below.
Phase #4: Animation
To animate the project for the virtual showroom, we incorporated animation to depict how visitors would traverse through the garden entrance and explore the exterior. Our aim was to create a dynamic and memorable experience that would leave an indelible impression of this magnificent home.
Employing 3D exterior rendering is a superb technique for vivifying any space, whether it's a residential or commercial project. The approach remains uniform across different project types. If you have a project in mind, let's discuss how we can bring it to life!