This project is part of a large virtual showhouse created together with national media partner Martha Stewart Living and Embello influencer marketing agency. The first-ever showhouse brought together 20 renowned designers, and each designer was responsible for their part of the house. Our job as a 3D visualization studio was to get each designer's vision to life and create a virtual showhouse highlighting sponsors' products. So, Bobby Berk brought his vision and unique design sense to the house's foyer.
Bobby shared his ideas with us, and we started visualizing them.
Thinking through the concept of the foyer in the show house, Bobby Berk decided that it should be a space that combines features of modernity and traditionalism. So he suggested using a neutral palette of weathered woods and natural textures grounded by unlacquered brass and burnished metallics.
Phase #1: Source materials provided by the designer
For further work, Bobby provided us with very detailed information: a textual description of his vision for the project, mood boards, floorplan, and room layouts.
Phase #2: 3D Interior Rendering: the result
Based on the detailed information that Bobby provided us, our team created 3D renderings for the foyer in the showhouse. We made renders from different angles and points of view in order to combine them further into a single panorama.
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Phase #3: 3D Virtual Showroom
But, of course, we were not limited to just renderings. This foyer is part of a large-scale project - a virtual showroom created by our team. You can move between rooms, getting information about those products that interest you more than others. Click on the picture and see how fun it is!
