This project is part of a large virtual showhouse created together with national media partner Martha Stewart Living and Embello influencer marketing agency. The first-ever showhouse brought together 20 renowned designers, and each designer was responsible for their part of the house. Our job as a 3D visualization studio was to get each designer’s vision to life and create a virtual showhouse highlighting sponsors' products.
The design of the nursery was entrusted to Anne Sage. This nursery expertly blends traditional and contemporary elements. A soft, neutral palette envelopes baby in tonal warmth, while layered patterns and textures add personality. Luxe built-ins afford storage to keep toys and gear organized. Sophisticated accents, like the brass leaf chandelier inject style and add eye candy to the space!
Phase #1: Source materials provided by the designer
The first step was to source materials provided by Anne Sage. She gathered all the specified fabrics, finishes, and decor items for nursery. This included rugs, curtains, fixtures, furniture pieces and also accessories that would pull the look together, like art and throw pillows. This was all compiled into a mood board and sent to our team for the project.
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Phase #2: 3D Interior Rendering
The second phase was to create 3D renderings of the nursery. Our team used software and tools like Autodesk 3ds Max to create floor plans, 3D models of each furniture or accessory piece, renderings of the full space, and detailed views.
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Phase #3: 3D Virtual Showroom
The next step was to create a 360-degree virtual tour that would allow viewers to look at the nursery from any angle. To do this, we used an array of cameras to capture the room from multiple angles and then stitch it together into a single video. This was then embedded in our virtual showroom so viewers could explore the space.
Check out the 3D virtual showroom:
click to explore
Phase #4: Animation
To give the virtual tour an extra wow factor, we added animation to the renderings. This gave viewers a realistic experience when exploring the nursery in our virtual showroom.
In conclusion, this project was a great success! With thoughtful design by Anne Sage, carefully crafted renderings by our team, and a 360-degree virtual tour with animation, it gave viewers a unique experience to explore the nursery in its entirety. We are proud of how this project turned out, and we're excited to continue creating virtual showrooms for other clients in the future.
