This project is part of a large virtual showhouse created together with national media partner Martha Stewart Living and Embello influencer marketing agency. The first-ever showhouse brought together 20 renowned designers, and each designer was responsible for their part of the house. Our job as a 3D visualization studio was to get each designer’s vision to life and create a virtual showhouse highlighting sponsors' products.
Shea McGee designed the living room. Here's how Shea explains her idea: "Each element works together to inspire a feeling of warmth, from the wood built-ins and natural stone carried from the exterior to the travertine and bouclé textures incorporated through the furniture and styling selections."
Phase #1: Source materials provided by the designer
We received a living room floor plan and inspiration images from Shea. Our job was to create a realistic 3D rendering of the space and a virtual tour that would give viewers a sense of the overall design based on these materials.
Phase #2: 3D Interior Rendering
Our team used 3ds Max to model the living room according to the floor plan and inspiration images. We paid special attention to details like the fireplace and built-in shelving to make sure they matched Shea's vision. Once the modeling was complete, we set up lights and cameras in 3ds Max to create realistic living room renders.
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Phase #3: 3D Virtual Showroom
The last step was to create a 3D virtual showroom. This involved setting up a camera path that would give viewers a tour of the living room and the other rooms in the house. We used Unity to create the virtual showroom, and the process took very little to complete. The final product is an immersive and realistic 3D Virtual Showroom that viewers can explore from their computer or mobile device.
You can view the virtual tour by clicking on the picture below:
Click to explore
Phase #4: Animation
After the 3D rendering was complete, we added animation to the virtual showroom. This involved adding movement to the camera so that viewers could explore the living room from different angles and making the fireplace flames flicker.
Thank you for reading our article on how to create 3D interior renderings and virtual showrooms. We hope it was helpful, but if there's anything else we can do, just let us know!
